Fincra, a B2B startup that provides payment infrastructure enabling remittance companies to process cross-border transactions, has appointed Emmanuel Babalola as its new chief commercial and growth officer. This strategic move comes as Fincra undergoes a significant transformation in its business, aiming to further establish itself as a leader in the cross-border payment space.

Babalola brings a wealth of experience to his new role, having previously served as CEO of Bundle, a social payments app for cash and cryptocurrency. He was also the Director for Africa at Binance, the world's largest crypto exchange. His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with Fincra's mission to build seamless payment rails for Africa.

Fincra's CEO, Wole Ayodele, expressed his confidence in Babalola's leadership, stating, "His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent." Founded in 2021, Fincra's APIs allow fintechs to build and scale cross-border payment solutions, having processed over $10 billion in transactions since 2023. The company serves clients like Lemfi, OneLiquidity, and Cleva, and operates in Ghana, South Africa, Kenya, Uganda, the United Kingdom, Europe, and North America, with plans to expand into the Francophone region.

In addition to its cross-border payment solutions, Fincra also offers an API that helps Nigerian businesses with local payment collection, either through bank transfers or card transfers. This comprehensive approach to payment infrastructure has positioned Fincra as a key player in the African fintech ecosystem.

Babalola expressed his excitement about joining Fincra, stating, "Africa's financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs. My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision."

The appointment of Babalola as chief commercial and growth officer is a strategic move by Fincra to drive innovation and growth in cross-border transactions. As the African fintech ecosystem continues to evolve, Fincra is well-positioned to capitalize on the growing demand for seamless payment solutions. With Babalola's leadership, the company is expected to further expand its reach and impact in the region.

The implications of this appointment are far-reaching, with potential benefits for businesses and individuals across Africa. As Fincra continues to push the boundaries of cross-border payment innovation, it is likely to have a significant impact on the region's economic growth and development.

In conclusion, Fincra's appointment of Emmanuel Babalola as chief commercial and growth officer marks a significant milestone in the company's growth and development. As the African fintech ecosystem continues to evolve, Fincra is well-positioned to play a leading role in shaping the future of cross-border payments.