Famm, a discovery platform for queer-owned brands, has launched a new social networking app called Famm Connect, specifically designed for LGBTQ+ professionals and business owners. The app aims to provide a safe and inclusive space for users to connect, collaborate, and celebrate their identities, free from the discrimination and biases often faced on mainstream platforms.
The launch of Famm Connect is both timely and significant, as LGBTQ+ individuals frequently encounter discrimination, microaggressions, or biases in professional environments. Mainstream social networking platforms often fail to address these specific challenges, making it difficult for LGBTQ+ professionals to find support and feel comfortable disclosing their sexual orientation or gender identity.
Famm Connect offers a range of features to facilitate connections and collaboration among its users. The app includes a feed for sharing and discovering posts, direct messaging, and a section for managing and cultivating connections. One standout feature is the "Open to" tags, which allow users to indicate their purposes for using the app, such as being open to coffee chats, mentoring opportunities, or volunteering. This feature ensures that users can connect with intention and avoid spamming others.
In addition to its core functionality, Famm Connect also plans to include listings for LGBTQ-owned businesses to advertise their products and services. This move is significant, given that there are approximately 1.4 million LGBTQ-owned businesses operating in the U.S. alone. The platform will offer free business listings initially, with premium business profiles available for $20 per month or $200 per year.
Famm Co-founder Cat Perez emphasized the importance of creating a space where LGBTQ+ entrepreneurs, founders, and business owners can support each other. "We have to look to each other to support each other when it comes to building our businesses, growing them, and figuring out how to spend our queer dollars with queer businesses. We have to show up for each other, especially now," Perez told TechCrunch.
The app is free to download and operates on an invite-only basis, allowing for unlimited referrals. Famm is also building additional features, including a section dedicated to in-person networking events, job listings, and sponsored posts. With its focus on creating a safe and inclusive space, Famm Connect has the potential to become a valuable resource for LGBTQ+ professionals and business owners.
The launch of Famm Connect highlights the need for more inclusive and diverse social networking platforms. By providing a space for LGBTQ+ professionals to connect and celebrate their identities, Famm Connect is poised to make a significant impact on the tech industry and beyond.
As the app continues to evolve and grow, it will be interesting to see how it addresses the unique challenges faced by LGBTQ+ professionals and business owners. With its commitment to inclusivity and diversity, Famm Connect has the potential to become a leading platform for LGBTQ+ professionals and a valuable resource for the community.