Facebook has announced the global rollout of story monetization for creators, allowing them to earn money from views on public stories. This new feature is available to creators who are part of the Facebook Content Monetization program, which was launched last year to merge the company's In-stream ads, Ads on Reels, and Performance Bonus programs.

With this new monetization option, creators can earn money from content they are already producing and sharing, such as recipe videos or reels, by posting snippets to their Facebook story. They can also earn money by posting story content about their everyday lives, just as they normally would. This move is seen as a way to encourage more content creation on the platform and provide creators with an additional revenue stream.

Although Facebook's announcement video did not provide details about the payment structure for story monetization, the company's decision to introduce this feature is likely a response to the growing competition in the social media space. Meta, Facebook's parent company, has been actively luring TikTok creators over to Facebook and Instagram with cash bonuses, content deals, and support to grow their communities.

For creators who are part of the Facebook Content Monetization program and have turned on content monetization, no additional action is required to activate story monetization. The feature is automatically available to them. Facebook launched the Content Monetization program last year, and millions of creators were invited to join in 2024. The company plans to offer open enrollment sometime this year, and creators who aren't part of the program can express interest in an invite through the program's website.

Facebook's move into story monetization is a significant development, given the platform's massive user base and the growing popularity of short-form video content. The company revealed last October that creators earned over $2 billion on the social network in 2024, with payouts for Reels and other short videos growing over 80%. Since introducing monetization opportunities back in 2017, Facebook has paid more than 4 million creators.

The introduction of story monetization is likely to have a significant impact on the social media landscape, as it provides creators with more incentives to produce high-quality content on the platform. It also underscores Facebook's commitment to supporting creators and providing them with more ways to earn money from their content. As the social media space continues to evolve, it will be interesting to see how this new feature affects creator behavior and content strategy on the platform.

In conclusion, Facebook's introduction of story monetization for creators marks a significant milestone in the company's efforts to support content creators and provide them with more revenue streams. As the platform continues to grow and evolve, it will be important to monitor the impact of this feature on the social media ecosystem and the creators who use it.