Embeddable, a London-based startup, has raised €6 million in seed funding to accelerate the development of its innovative customer-facing data analytics platform. The company, founded by Tom Gardiner and Harry Marshall, aims to empower businesses to create interactive, customized data analytics dashboards without requiring coding expertise.

The idea for Embeddable emerged when Gardiner and Marshall's previous company, Trevor.io, received increasing requests from customers to access the same tools for their customer-facing data. Initially, the founders resisted the calls, but eventually, the demand became too great to ignore. This led to the creation of Embeddable, which is building a developer toolkit to help businesses build and customize data analytics dashboards without coding.

Embeddable's platform allows users to leverage a library of templates contributed by the community, similar to Notion or Airbyte's approaches. The company's goal is not to help businesses go from zero to one with their data analytics but rather to assist those with existing analytics to scale faster. Embeddable wants to provide the tools for businesses to build their dashboards quickly, while leaving the presentation and design up to them, much like gaming software tools like Unity and Unreal Engine.

The company is currently in private beta, handpicking each customer it works with. Since opening the beta in December 2023, over 800 companies have applied to work with Embeddable, with fewer than 100 accepted. This selective approach has allowed the startup to focus on optimizing its core developer experience for companies whose requirements match its offerings.

Despite the limited access, Embeddable has already seen significant growth, signing more than $100,000 in new revenue each month. The fresh funding will be used to expand the company's team and invest in building more templates for businesses and new growth strategies. Gardiner attributed the majority of Embeddable's growth to SEO and search engines, as people search for alternatives to legacy players like Tableau and Microsoft's Power BI.

However, the company recognizes that its current model, which requires handholding customers through the onboarding process, limits its growth potential. Embeddable aims to open a general sign-up system for its technology by the end of next year and is working on giving customers more ability to self-serve and customize their own experience, which is expected to roll out in Q1.

Embeddable's innovative approach has already attracted customers from prominent industry players like Looker, Tableau, and GoodData. Gardiner expressed surprise at the company's ability to win customers from these big names, which validates the demand for its solution. With its seed funding in place, Embeddable is poised to revolutionize the customer-facing data analytics landscape.

The €6 million seed round was led by OpenOcean, with participation from Four Rivers and Techstars, among others. This investment will enable Embeddable to accelerate its growth and further develop its innovative platform, which has the potential to transform the way businesses approach data analytics.