The Vergecast at CES 2025: Top Gadgets and Industry Insights from Las Vegas
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Jordan Vega
Elon Musk's social network, X, has rolled out a new image generator called Aurora, integrated into its Grok assistant. This development comes on the heels of X making Grok free for all users, previously available only to Premium subscribers. Aurora's release was announced by staffers at xAI, Musk's AI startup, which develops Grok and many of X's AI-powered features.
Aurora, accessible through the Grok tab on X's mobile apps and the web, can generate images of public and copyrighted figures, like Mickey Mouse, without complaint. In tests, the model stopped short of generating nude images but allowed graphic content, such as an image of a bloodied Donald Trump. This lack of restrictions is reminiscent of the first image generator X added to Grok in October.
The origins of Aurora are unclear, with no information on whether xAI trained the model itself, built on top of an existing image generator, or collaborated with a third party. Despite this, Aurora appears to excel at generating photorealistic images, including landscapes and still lifes. However, users have reported some flaws, such as objects blending unnaturally together and people without fingers, a common challenge for image generators.
The release of Aurora is part of a larger push by X to expand its AI capabilities. Recently, xAI closed a $6 billion funding round and is reportedly working on a standalone app for Grok. Additionally, the company may be on the cusp of releasing its next-generation Grok model, Grok 3. These developments demonstrate X's commitment to integrating AI-powered features into its platform, enhancing user experience and engagement.
The implications of Aurora's release are significant, particularly in the context of AI-generated content. As image generators become more sophisticated, they raise important questions about copyright, ethics, and the potential for misuse. X's decision to make Grok free for all users, including access to Aurora, will likely increase adoption and experimentation with AI-generated images.
In conclusion, the introduction of Aurora marks a significant milestone in X's AI development journey. As the platform continues to evolve, it will be important to monitor the impact of AI-powered features on user experience, content creation, and the broader technology landscape.
Get the latest updates from CES 2025, featuring Samsung's Frame Pro TV, Sony's Afeela car, and more, as discussed on The Vergecast live from Las Vegas.
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