Elizabeth Holmes, the disgraced founder of Theranos, has embarked on a bizarre PR campaign from behind bars, attempting to rebrand herself as a changed person in a recent People magazine profile. Despite being sentenced to prison for defrauding investors, Holmes is determined to salvage her reputation, claiming that she's a different person now and that prison is "hell and torture".

The People magazine profile, which reuses glamour shots from a previous New York Times profile, focuses on Holmes as a mother, highlighting the difficulties she faces being away from her children. However, the article lacks any semblance of accountability, with Holmes still insisting that Theranos was a failure, not a fraud. This despite being found guilty of fraud and facing the consequences of her actions.

It's unclear why Holmes has chosen to pursue this PR campaign, especially given the timing. One might expect her to wait a few years, allowing people to forget the grueling hours she expected from employees, the misdiagnoses of various health conditions, and the numerous lies she told. Instead, she's opting to tell stories about saving her breast milk to feel connected to her child, and claiming credit for the construction of lactation rooms in the prison.

The article raises more questions than it answers, particularly regarding the level of influence Holmes has within the prison system. It's unclear whether the lactation rooms were already planned or if Holmes did indeed have a hand in their construction. The lack of curiosity from the reporter and the publicist's apparent manipulation of the narrative only add to the confusion.

This PR campaign is a stark reminder of Holmes' continued refusal to accept responsibility for her actions. Despite being found guilty, she still insists on portraying herself as a victim, rather than taking accountability for the harm she caused. It's a tactic that's unlikely to win her much sympathy, especially given the severity of her crimes.

The Theranos saga has been a cautionary tale of Silicon Valley's excesses and the dangers of unchecked ambition. Holmes' continued attempts to rebrand herself as a sympathetic figure only serve to underscore the need for accountability and transparency in the tech industry.

As the tech world moves forward, it's essential to remember the lessons of Theranos and the importance of ethics and responsibility in innovation. Elizabeth Holmes may be trying to rewrite her narrative, but the facts remain: she's a convicted fraudster, and her actions have consequences.