Dyson's high-tech hairdryer, the Supersonic r, is finally making its way to the masses. Since its launch last year, the upgraded hairdryer has only been available for purchase by salons and professional stylists. However, the company has announced that the styling tool will be available to everyone in the US starting tomorrow, and in April for those in Europe.

The consumer version of the Supersonic r will come in two new color options – ceramic pink and jasper plum – and will sell for $569.99, the same price as the original. Dyson will also continue to offer a professional version of the hair dryer with a longer power cable and a new copper and violet color option coming in the summer.

For those unfamiliar, the Supersonic r is a significant upgrade to Dyson's original Supersonic hairdryer, which was launched in 2016. The new model features a design that's 30 percent smaller and 20 percent lighter than the original, making it more portable and easier to maneuver. The Supersonic r also boasts a smaller motor that spins at 130,000RPM, which is squeezed into the handle of the hairdryer for improved weight distribution.

One of the standout features of the Supersonic r is its three disc-shaped heating elements, designed to produce more even heat without cold spots. Additionally, its styling accessories attach to the hairdryer magnetically and are recognized through RFID, which automatically switches the Supersonic r to specific heat and power settings, or whatever setting was last used with the attachment.

The wider release of the Supersonic r is significant, as it marks a shift in Dyson's strategy to make its high-tech hairdryer more accessible to a broader audience. While the price point may still be out of reach for some, the availability of the product to consumers is a major milestone for the company.

It will be interesting to see how the market responds to the wider release of the Supersonic r. Will consumers be willing to shell out $569.99 for a high-tech hairdryer, or will they opt for more affordable options? Only time will tell, but one thing is certain – Dyson's commitment to innovation and design has once again raised the bar for the hair care industry.

For more information on the Supersonic r and its availability, consumers can visit Dyson's website or authorized retailers.