DuckDuckGo, the privacy-focused search engine, is expanding its reach into the startup ecosystem by actively seeking investments and partnerships with companies that share its commitment to protecting user privacy.

In a blog post, the company announced that it is open to investing in or acquiring startups that align with its mission, with a focus on consumer privacy tech, search and browse, and emerging technologies like generative AI. DuckDuckGo has already invested in six startups over the past three years, including You.com, Removaly, and EverArt, and is now formalizing its investment strategy.

This move marks a significant shift for the company, which has historically donated to privacy-focused non-profits. By investing in startups, DuckDuckGo is taking a more capitalistic approach to supporting organizations that share its goals.

The company's profitable status, with over $100 million in annual revenue since 2021, enables it to invest from its balance sheet. This approach allows DuckDuckGo to focus on early-stage investments, making it an attractive partner for startups.

DuckDuckGo's expansion into the startup ecosystem is a significant development for the tech community, as it provides a new avenue for startups focused on privacy and emerging technologies to access funding and resources.