Dubai-based startup Qeen.ai has raised $10 million in seed funding to bring AI-driven e-commerce automation to the Middle East and beyond. The funding round, led by Prosus Ventures, is one of the largest in the region's AI industry and will support Qeen.ai's growth strategy, including expanding its AI platform, scaling its team, and attracting more customers.

Qeen.ai's platform provides autonomous AI agents for e-commerce businesses, enabling them to improve search, supply chains, and checkout processes. The startup's founders, Morteza Ibrahimi, Ahmad Khwlieh, and Dina Alsamhan, who previously worked at Google and DeepMind, aim to make online shopping more personalized and efficient. With their AI expertise and experience in running ads and optimizing SEO, they believe they can help e-commerce businesses grow without relying on ads as their primary driver.

The global e-commerce market is expanding rapidly, driven by changing consumer behavior, digital payments, and better logistics. In the Middle East and North Africa (MENA) region, the market is expected to hit $50 billion by 2025, with Saudi Arabia and the UAE leading the growth. Qeen.ai is tapping into this boom by developing AI-powered marketing agents designed for e-commerce businesses across MENA.

Qeen.ai's AI agents handle content creation, marketing, and conversational sales, allowing small and mid-sized merchants to compete without relying on expensive agencies or deep ad expertise. The platform's proprietary RL-UI technology enables continuous learning from consumer interactions, refining marketing strategies in real-time for better results. Unlike traditional solutions, Qeen.ai claims to see stronger retention in e-commerce and marketing, attributing this to the deep integration of its AI agents into merchants' workflows.

A key feature driving engagement is dynamic text personalization, which adjusts content based on user behavior and device type. Since launching its Dynamic Content agent in Q2 2024, Qeen.ai has served over 15 million users, generated 1 million SKU descriptions, and helped merchants increase sales by 30%, according to the company.

Qeen.ai employs a subscription-based pricing model and incorporates value-based pricing, a growing trend in AI services. The company generates revenue through two subscription models: content automation, where businesses pay per active SKU, typically $0.10 to $0.20 per SKU per month, and its AI marketing agent, whose pricing is based on per-interaction volume.

While AI-powered sales and customer service tools often struggle with high churn rates, Qeen.ai's strong talent pool and deep tech expertise give it an edge over new entrants. The startup's co-founders have a strong background in AI, with two PhDs in AI earned over a decade ago, long before AI became mainstream. Qeen.ai currently employs over 25 people across the UAE and Jordan, and has attracted great talent both locally and internationally.

With its recent funding, Qeen.ai is well-positioned to bring AI-driven automation to merchants in the Middle East and beyond. As the e-commerce market continues to grow, Qeen.ai's innovative platform is set to revolutionize online shopping, making it more personalized, efficient, and effective for businesses and consumers alike.