Music streaming platform Deezer has reached a significant milestone, reporting its first positive cash flow in 2024. As the company nears profitability, it's introducing a slew of new features aimed at providing users with a more personalized experience, setting it apart from competitors like Amazon Music, Apple Music, and YouTube Music.

The most notable feature is Deezer's customizable algorithm, which allows users to fully personalize their music recommendations without restriction. Starting this month, users can manually adjust the recommended songs, playlists, albums, and artists, giving them complete control over their music discovery experience. This feature takes it a step further than competitors, which only allow users to dislike or hide songs to reduce their appearance in recommendations.

Deezer's "Manage My Recommendations" section enables users to entirely exclude songs, artists, or even entire playlists and albums from their recommendations. Additionally, the platform has introduced a "dislike" button, allowing users to express their disapproval of songs and indicate to the algorithm that they don't want recommendations for that track again.

Other features aimed at enhancing customization include options to personalize playlist covers with various colors and stickers, as well as customizing the Favorites tab to prioritize albums or artists for easier access. These features are set to launch next month.

Deezer is also introducing a new monthly recap feature called "My Deezer Month," which complements its annual wrap-up, "My Deezer Year." Starting in early May, users will be able to view various monthly statistics, including their most listened-to songs, artists, and genres, along with breakdowns of their activity, such as comparisons of total listening minutes to the previous month and total hours spent on their top three genres.

This move is a challenging one for Deezer, as Spotify remains the go-to platform for yearly recaps. Apple Music debuted a monthly version of its Replay feature last year, but it's uncertain whether Deezer's attempt can achieve the same level of popularity. However, according to the company, there was a 30% increase in the use of "My Deezer Year" at the beginning of 2025, indicating a strong interest in personalized music insights.

Furthermore, Deezer announced a universal sharing feature, which allows users to share songs with friends and takes them to Deezer's website, where they can click on multiple links to services where the song is available, including Spotify and Apple Music. This feature launches in late April, making it easier for users to share and discover music across different platforms.

Despite nearing profitability, Deezer experienced a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In contrast, Spotify has over 675 million monthly active users, including 263 million paying subscribers. However, Deezer's focus on personalized features and user experience may help the platform attract and retain users in the highly competitive music streaming market.

As Deezer continues to innovate and differentiate itself, it will be interesting to see how the platform's new features impact user engagement and retention. With its first positive cash flow under its belt, Deezer is poised to make a significant impact in the music streaming space, and its latest features may just be the key to its long-term success.