Craft, a popular note-taking app, has released its latest version, Craft 3, after months of beta testing and over a year of development. This new iteration marks a significant pivot for the company, as it shifts its focus back to individual users and away from business customers.

The Craft 3 update brings several major changes, including new ways to style documents, a feature called Collections that enables users to compile and organize related content, and a suite of task-management tools. The app is available on Apple devices, Windows, and the web, with an Android version promised for the future.

According to Craft co-founder Balint Orosz, the company had previously attempted to cater to business users, adding complex features such as permissions management, sharing tools, and integrations. However, this approach led to a loss of focus on the app's core functionality, causing it to become overly complicated. Orosz and his team decided to reboot their strategy, simplifying the app and refocusing on the needs of individual users.

The result is an app that is both beautifully designed and powerful, with features that resonate with users who want to manage their daily lives and big projects. Craft 3's task integration is particularly noteworthy, with a new Tasks view that compiles all documents with tasks and provides a standalone to-do list. The app also integrates with Apple Reminders, making it easy to capture new tasks.

One of the standout features of Craft 3 is its quick-add window, which allows users to rapidly jot down notes, tasks, or ideas and file them away or leave them in a list at the bottom of the screen. This feature, combined with the app's task and calendar integration, makes it an ideal tool for managing daily life and projects.

Craft 3 is available for $10 a month or $96 a year, although the company is currently offering a half-off sale to celebrate the update. Looking ahead, Orosz and his team plan to continue refining the app, with future updates focused on integrating people as a core entity, new templates and styling ideas, and a useful system for tagging documents.

Notably, the Craft team is committed to keeping the app simple and focused on its core functionality, rather than trying to compete with more technical tools like Obsidian. This approach has resulted in an app that is both powerful and easy to use, making it an attractive option for users seeking a streamlined note-taking experience.

With Craft 3, the company has successfully pivoted back to its roots, creating an app that is both a pleasure to use and a powerful tool for managing daily life and projects. As the team continues to refine and expand the app's features, it's likely to remain a top choice for users seeking a simplified, yet powerful, note-taking experience.