Comcast has announced the launch of a new sports streaming bundle, dubbed 'Sports & News TV', which offers access to live games from the NFL, NBA, NHL, MLB, and NCAA, along with over 50 news and sports channels, including ABC, CBS, NBC, Fox, ESPN, and CNN. The package, priced at $70 per month, is available to Xfinity Internet subscribers and marks the latest attempt to build out the sports streaming industry.

The 'Sports & News TV' bundle comes with a range of features, including a subscription to Peacock, 300 hours of cloud DVR storage, and more than 100 free streaming channels. Additionally, users can access the package through the Xfinity Stream app on mobile and smart TV platforms like Apple TV and Roku. While an Xfinity X1 TV box is not required to access the bundle, using one will provide features like multiview, "enhanced" 4K, and Odds Zone, which displays odds from DraftKings and FanDuel.

This move by Comcast is seen as an attempt to fill the gap left by Venu, the scrapped live sports streaming service led by ESPN, Fox, and Warner Bros. Discovery. The sports streaming landscape has been fragmented, with viewers without cable forced to piece together live games across various services, including Paramount Plus, Peacock, Apple TV Plus, and Max. The launch of Comcast's 'Sports & News TV' package, as well as DirecTV's $69.99 per month MySports streaming package, could help to consolidate the market and provide a more comprehensive offering for sports fans.

Comcast notes that users can combine the sports streaming subscription with some of the company's other packages, like the $9.95 per month More Sports & Entertainment package, which comes with channels like NFL RedZone, MLB Network, NBA TV, and NHL Network. This flexibility could be attractive to customers who want to customize their sports streaming experience.

The sports streaming industry has been rapidly evolving, with various players vying for market share. Fubo is set to combine with Hulu + Live TV after reaching a settlement with Disney over the launch of Venu. As the market continues to shift, it remains to be seen how Comcast's 'Sports & News TV' package will fare in the competitive landscape.

One notable difference between Comcast's package and DirecTV's MySports streaming package is the inclusion of local CBS content. DirecTV's package does not currently offer this, although it is available in select cities. This could be a key differentiator for Comcast's package, particularly for customers who value access to local sports coverage.

As the sports streaming industry continues to evolve, it will be important to watch how Comcast's 'Sports & News TV' package is received by customers and how it impacts the broader market. With the launch of this new package, Comcast is positioning itself as a major player in the sports streaming space, and its success could have significant implications for the industry as a whole.