Comcast is taking its Super Bowl LIX broadcast to the next level by incorporating Dolby Atmos, a significant upgrade to its audio quality. This marks the first time the company will use the immersive audio technology for the big game. The announcement comes as Comcast prepares to air the event in Dolby Vision, which it has done in previous years.

The addition of Dolby Atmos is expected to make the on-field action sound more immersive, providing Xfinity TV customers with an unmatched viewing experience. The technology will be available as part of Comcast's Enhanced 4K offerings, which boast low latency and the best picture and audio quality. Xfinity Stream subscribers will also be able to access the enhanced feed.

While the picture quality will remain similar to previous years, with Fox Sports capturing the game in 1080p HDR and upscaling it to 4K, Comcast's Enhanced 4K feed promises to deliver a more engaging experience. The company claims its feed has very low latency, ensuring that the action on screen is only seconds behind the live game unfolding in New Orleans.

Fox Sports is also introducing a new camera technology, the Super Slowmo / 4K SkyCam, which will provide unique shots of the game. This could add an extra layer of excitement to the broadcast, especially with the immersive audio provided by Dolby Atmos.

For those who prefer to watch the Super Bowl in high dynamic range (HDR), Comcast's announcement is a welcome development. The wider color gamut and upscaled 4K image are expected to provide a more engaging viewing experience. Last year's game drew an average of 123.4 million viewers across all platforms, and this year's enhanced broadcast is likely to attract an equally large audience.

It's worth noting that Comcast is an investor in Vox Media, the parent company of The Verge, which originally reported this story. Despite this connection, the development is significant for sports fans and those interested in immersive viewing experiences.

In conclusion, Comcast's decision to incorporate Dolby Atmos into its Super Bowl LIX broadcast is a significant step forward in enhancing the viewing experience for its customers. With its Enhanced 4K offerings and low-latency feed, the company is poised to deliver an unmatched experience for those watching the big game.