The Consumer Electronics Show (CES) 2025 has set the tone for the year to come in the world of Windows computers, and it's looking promising. This week, several major laptop manufacturers, including Dell, Alienware, Asus, Acer, Lenovo, MSI, and Razer, unveiled their latest models, many of which are gaming-focused and feature Nvidia's RTX 50-series GPUs.

Among the most exciting announcements was Lenovo's ThinkBook Plus Gen 6, a rollable laptop that has already been named the best in show for CES 2025. This innovative device allows users to handle it like a normal laptop, closing it with its lid still extended and packing it into a tight backpack. While there may be challenges in integrating software functionality for its rollable display onto Windows, the ThinkBook Plus Gen 6 shows promise and is a novel attempt to do something unique.

Asus also made a splash with its Zenbook A14, a very thin and light laptop that weighs only 2.18 pounds. While it may not be a "MacBook Air killer," it could still be a slick laptop with solid battery life, thanks to its Arm-based Snapdragon X processor. Razer's new Blade 16 is another notable release, featuring a thinner chassis, high-end specs like RTX 50-series GPU options, and a lovely OLED display.

For gamers, Asus' redesigned ROG Strix Scar laptops are sure to impress, with their 360-degree wraparound light strip and programmable AniMe dot-matrix display. MSI's limited Titan Dragon Edition is also a showstopper, with its giant dragon design and 3D-printed dragon medallion under glass in its palm rest. While this model may be more of a niche product, MSI's regular Titan A18 HX AI laptop and Raider models offer similar specs in more conventional designs.

In addition to these notable releases, Asus' Aidol 14 Air Fragrance Edition, a China-only release, caught attention with its built-in magnetic diffuser puck that dispenses an oil-based fragrance as the laptop runs. While it may seem unnecessary, the device is well-specced and thought-out, and users can even use their own essential oils.

Overall, CES 2025 has set the stage for an exciting year in laptops, with a focus on innovation, thinness, raw power, and unique features. As these devices become available for testing, it will be interesting to see how they perform and whether they can deliver on their promises.

With the launch of Nvidia's RTX 50-series GPUs, gaming laptops are expected to see a significant boost in performance. This, combined with the innovative designs and features showcased at CES, makes 2025 an exciting year for Windows computers. As the year unfolds, it will be important to keep an eye on how these devices evolve and improve, and what new innovations emerge.