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Reese Morgan
After years of searching for the perfect foundation shade, a senior reporter at The Verge has finally found a solution with BoldHue, a custom foundation printer that uses six cartridges to create a precise shade match. In her review, Victoria Song shares her experience with the device, which promises to revolutionize the way we buy and use foundation.
The BoldHue printer is a compact device that pairs with a phone app to scan the user's skin tone and create a custom foundation shade. The device uses six cartridges, including five pigments and a base with skincare ingredients, to mix and match the perfect shade. The result is a foundation that is not only a perfect match but also hydrates and protects the skin.
Song's review highlights the benefits of using BoldHue, including its ease of use, lightweight formula, and versatility for different skin tones. She also notes that the device is particularly useful for people with darker skin tones, who often struggle to find foundation shades that match their skin. The review includes before-and-after photos of the foundation on different skin tones, demonstrating the device's ability to create a perfect shade match.
However, Song also notes some drawbacks to the device, including its high price point of $295 and the need for proprietary cartridges, which can be expensive to replace. Additionally, the device's reliance on cartridges raises concerns about what would happen if the company goes out of business. Despite these limitations, Song concludes that BoldHue is a game-changer for those who struggle to find the perfect foundation shade.
The BoldHue printer is not just a solution for individual consumers; it also has the potential to revolutionize the makeup industry. Professional makeup artists, for example, could use the device to create custom foundation shades for their clients, eliminating the need for dozens of different foundation bottles. The device could also be used in Hollywood dressing rooms, where finding the perfect foundation shade is crucial.
While BoldHue may not be for everyone, its innovative technology and promise of a perfect shade match make it an exciting development in the world of beauty and technology. As Song notes, "Trial and error sucks. This eliminates that." With BoldHue, the hunt for the perfect foundation shade may finally be over.
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