Two years after Elon Musk's acquisition of Twitter, now X, users are flocking to alternative platforms, and Bluesky is leading the charge. The decentralized social app, conceptualized by former Twitter CEO Jack Dorsey, has reached 14.5 million users, with 800,000 new users joining in a single day in February 2024.

Bluesky's growth can be attributed to several policy changes at X, including a heavily criticized update to the block feature and allowing third-party companies to train AI on users' posts. The app's decentralized design, algorithmic choice, and community-specific moderation have also contributed to its popularity. With a growth rate that surpasses other alternative platforms like Mastodon and Post, Bluesky is poised to become a significant player in the social media landscape.

While Bluesky still lags behind Meta's Threads, which boasts 275 million monthly active users, the platform's open-source framework and commitment to transparency have resonated with users. With its "Starter Pack" feature, curated lists, and algorithmic "Discover" feed, Bluesky is making it easy for new users to find interesting content and connect with others. As the platform continues to evolve, it will be interesting to see if it can sustain its momentum and challenge Twitter's dominance in the social media space.