In a move to diversify its revenue streams, Bluesky, a rising social media platform, is introducing a premium subscription service that offers users enhanced features, including higher-quality video uploads and customizable profile options. However, unlike its competitor X, Bluesky's paid tier won't provide users with increased post visibility or a coveted "verified" status.

The platform, which has seen significant growth since its inception, now boasts 13 million users, with a notable surge following Brazil's ban on X and the changes to X's block feature. Bluesky has also secured an additional $15 million in funding, bringing its total investment to date.

The introduction of a premium subscription marks a strategic shift for Bluesky, as it seeks to reduce its reliance on traditional advertising revenue. According to Rose Wang, Bluesky's COO, the subscription revenue will be used to improve the app, expand the developer ecosystem, and explore alternative business models.

This development is significant for the tech and startup community, as it highlights Bluesky's commitment to providing a free-to-use platform while exploring innovative revenue streams.