Bluesky, a social media platform that has positioned itself as a safe space for users fleeing the toxicity of Twitter (now X), is facing a critical test of its moderation policies. The platform's 25 million users are urging the company to ban writer and podcast host Jesse Singal, who joined the platform 12 days ago, citing his controversial views on transgender issues and other matters.

Singal's presence on Bluesky has sparked widespread outrage, with many users demanding that the company take a stand against "bad actors" like him. The backlash is fueled by Singal's history of writings and opinions that have been cataloged by GLAAD's Accountability Project, which tracks anti-LGBTQ rhetoric and discriminatory actions. As a result, Singal has become the most blocked user on the platform, with a growing number of users calling for his banishment.

The controversy has raised questions about Bluesky's ability to balance its promise of a safe and inclusive space with its commitment to free speech. While the platform's custom tools allow users to control their own social networking experience, including block lists and layered moderation, many users feel that Singal's presence threatens the very essence of the community. They argue that his high-profile status brings a network of followers who could lead to increased harassment, and that his writings and opinions are harmful to marginalized groups.

Some users point to specific instances of targeted harassment and the sharing of private medical information without patients' consent, which Singal disputes. A Change.org petition calling for Singal's ban has garnered over 18,000 signatures, including one from singer Lizzo. Bluesky users have also reported Singal's account en masse, leading the company to ban him, reinstate him, and then label his account as "intolerant" by its moderation service.

However, the decision to ban Singal is not without its challenges. By doing so, Bluesky risks attracting the attention of the next head of the FCC, Brendan Carr, who has expressed concerns about social networks suppressing conservative views. On the other hand, failing to take action could harm the community, deplete goodwill, and lead to user attrition. The stakes are high, and Bluesky's response will have significant implications for its reputation and user base.

This is not the first time Bluesky has faced user backlash over moderation issues. Last year, the company struggled to address hateful and violent rhetoric, straining its relationship with some Black users. In response, Bluesky hired a former Twitter/X Trust & Safety exec, Aaron Rodericks, to lead its efforts and prevent further problems. Rodericks is now receiving a massive amount of inbound from Bluesky users, asking him to take action on Singal's account.

As the controversy continues to unfold, Bluesky's response will be closely watched by the tech community and beyond. The company's decision will have far-reaching implications for online safety, free speech, and the role of social media platforms in shaping public discourse. One thing is clear: Bluesky's handling of this situation will be a defining moment for the platform and its users.

Bluesky did not return requests for comment on the matter.