As TikTok struggles to regain its footing in the US, two American social media platforms, Bluesky and X, have seized the opportunity to launch new video feeds, enhancing user experience and discovery. The move comes amid uncertainty surrounding TikTok's future, which has created a window of opportunity for other players to capitalize on the popularity of vertical videos.

Bluesky, a decentralized social media platform, has introduced customizable feeds for videos, allowing users to swipe up or down to flip through videos and create targeted feeds that only pull video content from specific hashtags. This feature enables users to curate their own video experience, with the ability to pin or unpin these feeds as desired. Additionally, Bluesky has added a new video feed under the search tab, providing a timeline of trending videos on the platform.

X, another US-based social media platform, has also rolled out a new "Video Tab" to users in the US. This feature appears as a circular play button in the app's bottom navigation bar, allowing users to explore a personalized feed of recommended videos reflecting the real-time nature of X across sports, entertainment, news, and more.

The launch of these new video feeds is seen as a strategic move by Bluesky and X to capitalize on TikTok's uncertain future. TikTok, which has been a dominant player in the vertical video space, has faced challenges in recent times, including a brief outage in the US. This has created an opportunity for other players to enter the market and attract users who are looking for alternative platforms to consume and share video content.

The introduction of these new video feeds also highlights the growing importance of video content in the social media landscape. As users increasingly turn to video to consume and share information, social media platforms are adapting to meet this demand. By enhancing their video offerings, Bluesky and X are positioning themselves to attract users who are looking for a more engaging and interactive social media experience.

The development is also significant for the AT Protocol developers, who are using the decentralized protocol to build video-only TikTok alternatives like Tik.Blue, Skylight.Social, and Bluescreen.Blue. These alternatives, which are currently in early development, have the potential to further disrupt the vertical video space and provide users with more options for consuming and sharing video content.

In conclusion, the launch of new video feeds by Bluesky and X is a significant development in the social media landscape. As TikTok's future remains uncertain, these platforms are positioning themselves to capitalize on the growing demand for vertical video content. With their enhanced video offerings, Bluesky and X are poised to attract users who are looking for a more engaging and interactive social media experience.