In a surprising twist, Alcon Entertainment, the production company behind the sci-fi blockbuster "Blade Runner 2049," has filed a lawsuit against Tesla, Elon Musk, and Warner Bros. Digital, accusing them of willfully circumventing its intellectual property (IP) rights. The lawsuit alleges that Tesla, at Musk's direction, used AI to duplicate imagery from the film to promote its latest concept cars, without obtaining the necessary rights.

According to the lawsuit, Musk had initially requested to use the film's imagery for the car unveiling event, which was held on a Warner studio lot. However, when Alcon refused to provide the rights through Warner, Tesla allegedly used an AI model to recreate the imagery, which was then showcased by Musk during the event.

The lawsuit seeks unspecified damages and an injunction to ban Tesla from further distributing the disputed promotional materials. This legal battle raises important questions about the use of AI in content creation and the protection of IP rights in the digital age.