Apple has released its longest immersive video yet, a three-song Metallica concert video that sets a new standard for the format. The roughly 25-minute video, shot in Mexico City, features the band performing "Whiplash," "One," and "Enter Sandman," interspersed with documentary-style footage and voiceovers from the band members.

The video's success can be attributed to Apple's 180-degree video format, combined with high production values and the Vision Pro's sharp displays. This presentation gives a visceral, emotional heft that would be hard to capture in 2D. The camera's ability to track behind the band members, particularly James Hetfield, creates a sense of intimacy and immersion that makes the viewer feel like they're almost there.

The Metallica concert video is a significant improvement over previous immersive videos in Apple's Vision Pro collection. While videos like The Weeknd: Open Hearts and the scripted fictional short film Submerged are great, they often feel like they're serving the immersive format rather than the other way around. In contrast, Metallica is a good concert video that just happens to be in an immersive format, setting a bar that Apple should strive to keep meeting.

The release of this video is a testament to Apple's commitment to improving its immersive content offerings. The company has been working to enhance the Vision Pro experience, making it easier to share with guests and adding a new iPhone app. The Metallica concert video is a prime example of what can be achieved when high-quality content is combined with innovative technology.

The success of this video has implications for the future of immersive entertainment. As technology continues to improve, we can expect to see more innovative and engaging content that takes advantage of the unique capabilities of devices like the Vision Pro. Apple's efforts to push the boundaries of what's possible with immersive video will likely drive the industry forward, leading to new and exciting experiences for consumers.

In conclusion, Apple's Metallica concert video is a game-changer for immersive entertainment. Its high production values, combined with the Vision Pro's capabilities, create a visceral and emotional experience that sets a new bar for the format. As the technology continues to evolve, we can expect to see even more innovative and engaging content that takes advantage of the unique capabilities of devices like the Vision Pro.