The latest iPhone 16E has blurred the lines between Apple's budget-friendly option and its flagship model, leaving many to wonder what features will justify the higher price tag of the standard iPhone 16. One key differentiator that could make a significant impact is the inclusion of a 120Hz ProMotion display, a feature currently exclusive to Apple's Pro phones.

Historically, the iPhone SE had distinct differences from the standard model, including an older design, smaller screen, slower processor, and less storage. However, the iPhone 16E has closed that gap with its OLED display, FaceID, Apple's latest processor, and even the customizable Action Button, making it a more attractive option for price-sensitive shoppers.

The standard iPhone 16, on the other hand, offers a few additional features, including a second rear camera, the Camera Capture button, MagSafe, and a slightly brighter OLED display with the sleeker Dynamic Island design. But with a $200 price difference, it's unclear whether these features are enough to justify the extra cost.

Meanwhile, competitors like Google and Samsung are offering high-refresh screens in their more affordable models. The Google Pixel 8A and Samsung Galaxy S24 FE both boast 120Hz displays at lower price points than the iPhone 16E, making Apple's decision to limit ProMotion to Pro phones seem less justified.

There are several benefits to a 120Hz display, including smoother scrolling, enabling Apple's always-on mode, and allowing the screen to turn on automatically when in StandBy mode. These features would make the standard iPhone 16 a more compelling option, especially considering the rumors that Apple plans to include high-refresh rate OLEDs in all its flagship models this year.

If Apple fails to upgrade the standard iPhone display, the iPhone 16E may look like an even more attractive option come fall. This could lead to a decrease in sales for the standard model, making it essential for Apple to reevaluate its strategy and provide a clearer reason for customers to choose the more expensive option.

In conclusion, with the iPhone 16E bridging the gap between budget-friendly and flagship models, Apple needs to reconsider its approach to differentiating its standard iPhone. By including a 120Hz ProMotion display, Apple can provide a more compelling reason for customers to choose the standard model, ultimately staying competitive in the market.