Apple's highly anticipated firmware update for AirPods Max, which was expected to bring lossless audio and ultra-low latency to the over-ear headphones, has hit a roadblock. The update, firmware version 7E99, was supposed to arrive alongside iOS 18.4 and macOS Sequoia 15.4, but Apple has added a "coming soon" asterisk next to the AirPods Max on its support site, indicating a delay.

The reason behind the delay is still unclear, but one theory suggests that an error in the update file is causing iOS and macOS to look for the new AirPods Max firmware at the wrong URLs. This means that another software update may be necessary to resolve the issue. Apple has not provided an official explanation for the delay, leaving users wondering when they can expect to enjoy the new features.

The delay is particularly disappointing for AirPods Max owners, who have been waiting for their headphones to catch up with the AirPods Pro in terms of features. The introduction of lossless audio and ultra-low latency was seen as a significant upgrade, and the delay has left many users frustrated.

It's worth noting that Apple did release a new USB-C to 3.5mm cable for the AirPods Max last week, which works out of the box for connecting the headphones to devices with a traditional headphone jack. However, this is small consolation for users who were expecting the firmware update to bring more significant improvements.

The delay also highlights the need for Apple to make the process of updating AirPods more straightforward. Currently, updates are pushed to devices in the background, without any user input or control. This is in contrast to other earbud manufacturers, who provide a manual update option. Apple should consider adding an "update now" button to AirPods settings in iOS 19 to give users more control over the update process.

The delay in the firmware update is a setback for Apple, which has been working to improve its audio offerings. The company's focus on audio technology is evident in its recent releases, including the AirPods Max and the new USB-C to 3.5mm cable. However, the delay in delivering promised features may damage user trust and perception of the brand.

As Apple works to resolve the issue and release the firmware update, users are left waiting for the features they were promised. The company needs to prioritize transparency and communication to maintain user trust and confidence in its products. Only time will tell when the update will be available, but one thing is certain – Apple needs to get it right this time.