When Apple unveiled its iPhone 16 lineup in September 2024, the tech giant promised a revolutionary leap into artificial intelligence with its "built for Apple Intelligence" mantra. However, three months on, the company's AI ambitions have had a soft landing, with many of the promised features still being rolled out in iterations of iOS 18.

The initial set of Apple Intelligence features, which debuted with iOS 18, included tools such as glowing gradients to indicate AI presence, email tone adjustment, and a photo clean-up tool to eliminate distractions. While these features were impressive, they fell short of the grand promises made by Apple in September.

Fast forward to iOS 18.3, and Apple has slowly begun to deliver on some of its AI promises. The latest update brings Visual Intelligence, Image Playground, AI image generation, Genmoji, and a ChatGPT extension for Siri. These features mark a significant step forward for Apple's AI capabilities, but they still don't quite live up to the hype surrounding the iPhone 16 launch.

So, what's next for Apple Intelligence? According to reports, iOS 18.4 is set to bring even more AI-powered features, including the ability for Siri to understand what's on your screen and take action in apps for you. While this sounds impressive, it remains to be seen whether Apple can finally deliver on its AI promises.

Industry analysts have been quick to point out that Apple's slow and steady approach to AI may be a deliberate strategy to avoid the pitfalls of rushed AI implementations. By taking a more measured approach, Apple may be able to avoid the kind of AI-related controversies that have plagued other tech giants in recent years.

Despite the slow start, Apple's AI ambitions are still worth keeping an eye on. The company's vast resources and talent pool make it a formidable player in the AI space, and its commitment to integrating AI into its products could have far-reaching implications for the tech industry as a whole.

As Apple continues to roll out its AI features, one thing is clear: the company's AI journey is far from over. With iOS 18.4 on the horizon, Apple fans and tech enthusiasts alike will be watching closely to see if the company can finally deliver on its AI promises.