In a move that may signal a shift in strategy, Apple has significantly reduced production of its Vision Pro mixed-reality headset, according to a report from The Information. This development comes on the heels of CEO Tim Cook's admission that the $3,500 device is geared towards early adopters and not intended for mass-market appeal.

The production slowdown is likely a response to underwhelming sales, leaving Apple with a surplus of inventory to meet current demand. Estimates suggest that the company will fall short of selling 500,000 units in 2024, a far cry from the initial hype surrounding the product's release.

Rumors have been circulating about Apple's plans to release a more affordable version of the headset in 2025, priced around $2,000. This new model would reportedly ditch the Vision Pro's faster processor and premium build materials, potentially making it more accessible to a wider audience.

The implications of Apple's move are significant, as it may indicate a reevaluation of the company's approach to the burgeoning mixed-reality market. As a pioneer in the space, Apple's decisions can have a ripple effect on the industry as a whole.