In a surprise move, Apple has released a video announcement for its new iMacs, featuring the M4 chip and Apple Intelligence software updates. The 10-minute video, tucked away on the company's iMac page, provides an in-depth look at the latest technology.

The video, now available on YouTube, features Apple Intelligence product manager Allegra Tepper discussing the AI system, which is now available as a software update for compatible iPhones, iPads, and Macs. Tepper highlights features such as writing tools and Siri improvements, including the iconic glowy rainbow edge graphic.

Sree Panuganty, Apple's iMac product manager, also appears in the video, showcasing the various colors and details of the M4 chip-powered iMac. While the video doesn't reveal any new information, it provides a comprehensive overview of the machine and its differences from last year's model.

The low-key video announcement marks a departure from Apple's typical grandiose product launches, suggesting a more subtle approach to marketing its latest technology. The move may indicate a shift in the company's strategy, potentially paving the way for more understated product releases in the future.