Apple has surprised the tech world by launching a new iPad Air, just a year after the previous model. The latest iteration features an M3 chip, replacing the M2, and boasts improved performance, but lacks significant upgrades and Apple Intelligence support. The new device starts at $599 for the 11-inch model and $799 for the 13-inch screen, available in the same pale colors as its predecessor.

The M3 chip provides a 12-15% performance boost over the M2, but in practice, the difference is barely noticeable. The new chip's graphics performance is also subtle, with only slight improvements in game details and shadows. However, the M3 seems closer to the M2 in performance than the M4 iPad Pro, which is still a half-beat faster.

One notable upgrade is the new Magic Keyboard, which adds a row of function keys, making the Air a more credible laptop replacement. The keyboard is also backwards compatible with the M2 Air, and its passthrough charging feature allows for fast charging. Although the Pro keyboard remains the best option, the new Magic Keyboard is a significant improvement.

Another area where the new Air falls short is in biometric authentication. The device still uses Touch ID, which is less convenient than Face ID, especially on a tablet where the notion of "bottom" and "top" is ever-changing. The lack of Face ID support is a significant omission, especially considering the iPad Pro's seamless Face ID experience.

Size is an important consideration for iPad buyers, and the new Air's 13-inch model is more suited for desk-bound use, while the 11-inch model is more portable. If you're looking for a larger model, the 13-inch Pro might be a better option, offering a better Magic Keyboard, 120Hz screen, and performance improvements.

Apple Intelligence, the company's AI-powered feature, is not supported on the new Air, which might be a concern for those bullish on AI's future development. However, currently, there's no compelling reason to choose one device over another based on Apple Intelligence. The base model iPad, which doesn't support Apple Intelligence, is still a viable option for those looking for a more affordable device.

In conclusion, the new iPad Air is a solid device, but it's more of a mid-cycle refresh than a significant upgrade. The M3 chip and improved Magic Keyboard are welcome additions, but the lack of Face ID and Apple Intelligence support might be a turn-off for some. If you're planning to keep your next iPad for an extended period, the M3 Air is a good choice, but for those looking for a more affordable option, the base model iPad remains a viable alternative.