Apple TV+ series "Severance" has taken the world of television by storm, and its creators are not stopping at just the show itself. The tech giant has leveraged its platform power to distribute a plethora of supplemental materials, including online content, e-books, podcasts, and more, to further immerse viewers in the mysterious world of Lumon Industries.

One of the most popular Apple TV+ series to date, "Severance" has garnered attention and awards for its cinematic techniques, direction, production design, and more. But what sets it apart is its ability to resonate with viewers on a deeper level, reflecting a certain discontent with American society through its borderline absurdist takes on topics like capitalism, work-life balance, corporate oppression, classism, and the evils of technology.

The marketing strategy behind "Severance" is reminiscent of the cult classic "Lost," where website tie-ins offered further clues about the show's mysteries. However, unlike "Lost," the creators of "Severance" have promised that they know where the series is going and how it will end, making it more fun for viewers to dive down the rabbit hole chasing online clues.

Among the supplemental materials available are official companions like "Severance: The Lexington Letter" and "The You You Are," published by Apple Books. These e-books offer a deeper look into the world of Lumon Industries, with the former told from the perspective of a severed employee and the latter featuring the first eight chapters of Dr. Ricken Lazlo Hale's book on self-discovery and bizarre anecdotes.

Additionally, a companion podcast with creator Ben Stiller and star Adam Scott delves into the nuts and bolts of how scenes were filmed and other behind-the-scenes content. Fans can also explore Lumon Industries' LinkedIn profile, which introduces them to founder Kier Eagan's concepts and often posts try-hard odes to corporate fulfillment and self-improvement alongside its attempts to recruit new workers.

Apple TV's social media accounts on Instagram, X, YouTube, Facebook, and TikTok feature "Severance" promos and other footage, including from its pop-up installation at NYC's Grand Central Terminal. Sometimes, they'll even post "mysterious and important" clues, like a reference to show news sent out in Morse code.

Fans can also catch up with "Severance" creator Dan Erickson in his Reddit AMA, which offers limited but official answers to their questions. Roku's Free Fan Experience, which partnered with Apple TV+, offers a free Season 2 preview that includes character intros and behind-the-scenes content, including an exclusive cast interview.

But it's not just official content that's making waves. Unofficial social media accounts for Lumon Industries on TikTok, X, Instagram, Threads, and YouTube, as well as Reddit communities and a Tumblr community, have sprung up, allowing fans to delve into "Severance" theories and share ideas.

Fan-made creations, such as a Lumon Industries website designed by programmer Daniel Shiffman and several of his YouTube series viewers, let fans pretend to be MDR employees and refine numbers into boxes at the bottom of the screen. There's also a You You Are bot on Bluesky and X that auto-posts excerpts from Dr. Ricken Hale's book, as well as a fan-made wiki devoted to all things "Severance."

With Season 2 of "Severance" currently airing on Apple TV+, which recently arrived on Android mobile devices, fans are eagerly anticipating the next installment of this immersive and thought-provoking series. As the world of "Severance" continues to expand, one thing is clear: this is a show that's not just about entertainment, but about sparking conversation and reflection.

Do you have a favorite "Severance" fan-made experience? Share your thoughts with us at [sarahp@techcrunch.com](mailto:sarahp@techcrunch.com).