According to Bloomberg's Mark Gurman, Apple is set to introduce a new feature that will allow iCloud users to invite others to events, meetings, and parties. The service, internally codenamed "Confetti", may launch as early as this week, although details on its functionality are scarce.

The Confetti service is reportedly tied to iCloud, which suggests that it will be a cloud-based feature accessible across Apple devices. This integration could also signal the beginning of a broader revamp of Apple's Calendar app, which has remained largely unchanged in recent years. The update could bring a fresh look and new features to the app, making it more competitive with other calendar services.

The launch of Confetti is expected to coincide with the release of iOS 18.3, the latest update to Apple's iPhone software. The update, which began rolling out on Monday, also opts users into Apple Intelligence, a feature that uses machine learning to improve the overall iPhone experience. It is unclear at this time how Confetti will interact with Apple Intelligence, but it is possible that the two features will work together to provide a more seamless event planning experience.

The introduction of Confetti marks a significant expansion of Apple's services ecosystem, which has been a key area of focus for the company in recent years. By providing a native event invitation service, Apple can further lock users into its ecosystem and reduce the need for third-party apps. This move may also be seen as a response to competitors like Google, which has long offered event invitation features through its Google Calendar service.

While details on Confetti's functionality are limited, its potential impact on the event planning space should not be underestimated. With Apple's vast user base and influence in the tech industry, Confetti could quickly become a popular choice for event invitations. As more information becomes available, it will be interesting to see how Confetti compares to existing event invitation services and how it will be received by Apple's user base.

In the broader context, the launch of Confetti highlights Apple's ongoing efforts to expand its services ecosystem and provide a more comprehensive suite of tools for its users. As the company continues to evolve and adapt to changing user needs, it will be important to watch how Confetti and other services fit into its overall strategy.