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Amazon launches Alexa+, a generative AI-powered chatbot experience, starting at $19.99 or free for Prime subscribers, with a new web interface and mobile app.
Reese Morgan
Apple is set to launch a recipes section in its News app, dubbed Apple News Plus Food, which will be available to subscribers with the upcoming iOS 18.4 and iPadOS 18.4 updates in April. This move marks a significant expansion of the News app's capabilities, bringing it into closer competition with The New York Times' main app.
The new section will feature an impressive "tens of thousands of recipes" from renowned food publishers such as Allrecipes, Bon Appétit, Food & Wine, Good Food, and Serious Eats. According to Apple, the recipes will be presented in a "beautifully designed recipe format" that makes it easy to review ingredients and directions. Additionally, the app will have a "new cook mode" that takes step-by-step instructions to the full screen, enhancing the overall cooking experience.
Apple News Plus Food will also include stories curated by Apple News editors, offering users a more comprehensive culinary experience. Notably, select stories and recipes will be available to non-Plus subscribers, making the feature more inclusive.
This development is significant, as it pits Apple News directly against The New York Times' main app, which has long been a leading source of news and lifestyle content. By incorporating a recipes section, Apple is clearly aiming to attract a broader audience and increase user engagement within the News app.
The addition of Apple News Plus Food also underscores Apple's strategy to expand its ecosystem of services, providing users with a more integrated experience across its devices. With News Plus subscribers already having access to games like crossword puzzles and sudoku, the inclusion of recipes further enhances the app's value proposition.
Industry observers will be watching closely to see how Apple News Plus Food impacts the competitive landscape of news and lifestyle apps. As Apple continues to evolve its services, it will be interesting to see how users respond to this new feature and whether it can help the company gain ground against established players like The New York Times.
In conclusion, Apple's decision to launch a recipes section in its News app marks a significant milestone in the company's efforts to expand its ecosystem of services. With its beautifully designed format and curated content, Apple News Plus Food is poised to become a go-to destination for food enthusiasts and casual cooks alike.
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