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Music fans can now relive Kendrick Lamar's electrifying Super Bowl halftime show in unparalleled audio quality, thanks to Apple Music. The streaming giant has released a replay of the performance in its cutting-edge Spatial Audio format, offering a more immersive experience than the original TV broadcast.
This move is a result of Apple's sponsorship of the Super Bowl halftime show, which grants the company permission to republish these iconic performances. By leveraging its support for Dolby Atmos, Apple Music has managed to elevate the audio quality of these events, addressing a long-standing complaint from fans about the poor sound mix of TV broadcasts.
Notably, this is not a one-off event. Apple Music has been uploading each Super Bowl halftime show in Spatial Audio since 2023, when it began sponsoring the event. This means that fans can also access high-quality replays of recent performances by Rihanna and Usher.
Kendrick Lamar's halftime show was particularly noteworthy, given the rapper's recent Grammy Awards sweep. He took home five trophies, including major wins for "Record of the Year" and "Song of the Year," solidifying his position as one of the most decorated musicians in the industry. However, his performance was not without controversy, with President Donald Trump reportedly leaving the stadium during the politically charged set.
In a surprising twist, Apple CEO Tim Cook has been linked to Trump's inauguration fund, having donated $1 million to the cause. This has raised eyebrows, given the perceived disconnect between Cook's philanthropic efforts and Lamar's politically charged performance. The tech mogul was seen sitting behind the president on inauguration day, alongside other industry heavyweights like Elon Musk, Mark Zuckerberg, and Jeff Bezos, who also donated millions to the fund.
Despite this controversy, Apple Music's release of Kendrick Lamar's halftime show in Spatial Audio is a significant development for music fans. It highlights the company's commitment to delivering high-quality audio experiences, and its willingness to push the boundaries of what is possible in music streaming. As the music industry continues to evolve, it will be interesting to see how Apple Music's innovations shape the future of live music events and streaming.
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