Apple is shifting its focus to attract gamers to its Vision Pro mixed reality device, according to a recent report from Bloomberg's Mark Gurman. Despite being pitched as a productivity and media consumption device, the tech giant is now exploring ways to make the Vision Pro more appealing to gamers, a crucial demographic for the device's success.
The Vision Pro's current reliance on eye and hand controls, rather than a separate controller, has limited its gaming potential. However, Apple is now in talks with Sony to add support for the PlayStation VR2's hand controllers, which could provide a more precise and immersive gaming experience. This move could not only attract gamers but also expand the device's audience, which has been limited so far, with less than half a million units sold.
The partnership with Sony is not the only effort Apple is making to court gamers. The company is also engaging with game developers to gauge their interest in supporting the PS VR2 controllers in their games. This could lead to a wider range of gaming titles being compatible with the Vision Pro, further enhancing its appeal to gamers.
Beyond gaming, the addition of more precise controls could also make other types of software, such as Final Cut Pro or Adobe Photoshop, more usable on the Vision Pro. This could have significant implications for professionals and creatives who rely on these tools, potentially transforming the device into a more versatile and powerful productivity tool.
The move to attract gamers and expand the Vision Pro's capabilities is a strategic one for Apple. As the mixed reality market continues to evolve, the company needs to adapt and innovate to stay competitive. By targeting gamers and developers, Apple can create a more robust ecosystem around the Vision Pro, driving adoption and growth.
While the success of this strategy remains to be seen, it marks an important shift in Apple's approach to the Vision Pro. As the company continues to explore new ways to make the device more appealing, it will be interesting to see how gamers and developers respond. One thing is certain, however – Apple's efforts to court gamers and expand the Vision Pro's capabilities will have significant implications for the future of mixed reality technology.