Apple has announced a delay in the release of its upgraded Siri features, which were initially expected to arrive this spring. According to a company spokesperson, the development of a more personalized Siri is taking longer than anticipated, with no clear timeline for rollout.

The news was confirmed by Jacqueline Roy, an Apple spokesperson, in a statement to Daring Fireball. Roy explained that the company has been working on making Siri more conversational, introducing new features like type to Siri and product knowledge, and adding an integration with ChatGPT. However, the development of a more personalized Siri, which includes features like awareness of personal context and the ability to take action within and across apps, is proving to be a more complex task.

When Apple introduced Apple Intelligence at WWDC last year, it showcased advanced features like Siri understanding personal context and taking action based on what's shown on the screen. At the time, the company stated that these features would roll out "over the course of the next year," with the general expectation being that they would arrive this spring. However, with this latest announcement, it seems that users will have to wait a while longer for these features to become available.

Bloomberg's Mark Gurman reported over the weekend that a "true modernized, conversational version of Siri" might not arrive until iOS 20 "at best." This raises questions about the timeline for the release of these features and whether they will be rolled out in phases or as a single update.

The delay in the release of upgraded Siri features is significant, as it highlights the challenges Apple is facing in developing a more personalized and conversational AI assistant. The company has been working to improve Siri's capabilities, but it seems that the development process is more complex than initially anticipated.

The implications of this delay are far-reaching, as it could impact Apple's ability to compete with other AI assistants like Google Assistant and Amazon Alexa. The company's decision to delay the release of these features also raises questions about its approach to AI development and whether it is prioritizing quality over speed.

As Apple continues to work on its upgraded Siri features, users will be left waiting for a more personalized and conversational AI assistant. While the company has not provided a clear timeline for rollout, it is clear that the development process is ongoing, and users can expect to see significant improvements to Siri in the coming year.