Apple has announced that it will be delaying the rollout of its "more personalized" Siri experience, a feature that was initially promised as part of its Apple Intelligence rollout. According to a statement from the tech giant, the company admits that it will "take us longer than we thought to deliver" on these new Siri features, and now anticipates rolling them out in the "coming year."

The new, more personalized Siri was first announced at Apple's Worldwide Developers Conference last year, with CEO Tim Cook touting it as the "next big step for Apple." The upgrade was meant to give Siri the ability to understand users' personal context, including their relationships, communications, and routine, making it a more useful and integrated digital assistant. Additionally, the update would allow Siri to take action for users within and across their apps, making it a more seamless and intuitive experience.

The delay comes at a time when Apple is facing criticism for falling behind in the artificial intelligence (AI) space. Siri, in particular, has been seen as lagging behind other modern AI assistants like ChatGPT. Recently, users have reported instances of Siri providing incorrect information, leading some to question its usefulness and even suggest replacing it with more advanced AI alternatives.

Technology investor M.G. Siegler has been vocal about his disappointment with Siri, wondering if it's time to shut it off or replace it with a more capable AI assistant like ChatGPT. This sentiment is echoed by many users who have grown frustrated with Siri's limitations and inaccuracies. The delay in the rollout of the enhanced Siri features will likely do little to alleviate these concerns and may even further erode user trust in the digital assistant.

The implications of this delay are significant, as Apple's competitors continue to push the boundaries of AI innovation. Google, Amazon, and Microsoft have all made significant strides in AI development, and Apple's lagging behind may have long-term consequences for its market share and reputation. The company will need to move quickly to regain ground and deliver on its promises if it wants to remain a major player in the AI space.

In the meantime, Apple users will have to continue using the current iteration of Siri, which, despite its limitations, remains a popular and widely-used digital assistant. While the delay is certainly a setback, it's worth noting that Apple has a history of taking its time to develop and refine its products, often resulting in more polished and user-friendly experiences. Only time will tell if the wait will be worth it for the "more personalized" Siri experience.