Apple Acquires Image-Editing Startup Pixelmator

Elliot Kim

Elliot Kim

November 03, 2024 · 2 min read
Apple Acquires Image-Editing Startup Pixelmator

Apple has announced its acquisition of Pixelmator, a popular image-editing platform, in a move that is expected to enhance its imaging capabilities with artificial intelligence (AI) integration. The terms of the deal were not disclosed, but the acquisition is subject to regulatory approval.

Pixelmator, founded in 2007 in Vilnius, Lithuania, offers a range of image-editing apps, including Pixelmator Pro, Pixelmator for iOS, and Photomator, which are currently available on iOS, macOS, iPadOS, and visionOS. The startup's apps are known for their user-friendly interface and advanced features, making them a popular choice among creative professionals and hobbyists alike.

The acquisition is seen as a strategic move by Apple to bolster its imaging capabilities, particularly in the area of AI-powered editing features. Apple recently rolled out its Clean Up feature, which removes elements from photos, a move seen as a response to Google's Magic Eraser. The acquisition of Pixelmator is expected to further enhance Apple's imaging capabilities, potentially leading to more advanced features in its Photos app.

While Pixelmator has assured users that there will be "no material changes" to its apps, at least for now, the startup's autonomy may change as its features are integrated into Apple's ecosystem. The deal marks another significant acquisition in the tech industry, as Apple continues to expand its reach in the world of imaging and AI.

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