AMD's RX 9070 Graphics Cards: Pricing Controversy Erupts Amidst Launch

Jordan Vega

Jordan Vega

March 06, 2025 · 3 min read
AMD's RX 9070 Graphics Cards: Pricing Controversy Erupts Amidst Launch

AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards have finally launched, but the excitement has been dampened by reports of limited quantities at the announced MSRP of $549 and $599, respectively. The controversy has sparked concerns among gamers and tech enthusiasts, who are worried that the prices may increase significantly once the initial stock is depleted.

According to reports, major US retailers such as Best Buy and Newegg have listed only a single model of each GPU at the MSRP, which quickly sold out. Most cards are now listed at a premium of at least $100 over the MSRP. However, Micro Center appears to be doing better, with multiple models available at the MSRP and a website that claims they are still available for purchase in person at their 28 US locations.

The situation has raised questions about AMD's pricing strategy and whether the company has authorized its board partners or retailers to raise prices beyond the MSRP. When asked about the issue, AMD refused to confirm or deny the reports, stating only that the MSRP is not launch-only pricing and that cards will continue to be available from multiple vendors at the announced prices.

Frank Azor, AMD's chief gaming solutions architect and gaming marketing boss, tweeted that the company is working to replenish stock "in the coming days and weeks" and that MSRP pricing will continue to be encouraged beyond the launch day. However, the lack of clarity on the pricing issue has left many wondering if they will be able to get their hands on the GPUs at the announced prices.

The controversy has sparked a wider debate about the pricing practices of graphics card manufacturers and retailers. It remains to be seen how AMD will address the concerns and whether the company will take steps to ensure that its GPUs are available at the announced prices to all customers.

In the meantime, gamers and tech enthusiasts are advised to keep a close eye on retailer listings and AMD's official statements for any updates on the pricing and availability of the RX 9070 and RX 9070 XT graphics cards.

The launch of the RX 9070 and RX 9070 XT has been highly anticipated, with many considering them to be a significant threat to Nvidia's dominance in the graphics card market. However, the pricing controversy has cast a shadow over the launch and raised questions about AMD's ability to deliver on its promises.

As the situation continues to unfold, it remains to be seen how AMD will respond to the concerns and whether the company will be able to regain the trust of its customers. One thing is certain, however: the graphics card market is highly competitive, and manufacturers must be transparent and fair in their pricing practices to succeed in the long run.

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