At the Consumer Electronics Show (CES) 2025 in Las Vegas, AMD unveiled an impressive array of new chips designed to cater to various segments, including gamers, content creators, and those seeking AI-driven PCs. The company's aggressive 2025 strategy aims to further solidify its position in the market, building upon its recent successes.

AMD's market share has been on the rise, with the company commanding a 28.7% share of the desktop CPU segment in Q3 2024, up 9.6 percentage points compared to the same quarter the year prior. In mobile, AMD held 22.3% of the chip market as of last Q3, a 2.8-percentage-point uptick from the previous fiscal period.

The Ryzen 9 9950X3D, aimed at "gamers and creators," takes center stage with its 16 cores based on AMD's Zen 5 architecture, clocked up to 5.7GHz. According to AMD's benchmarks, the 9950X3D is 8% faster on average in popular games like Hogwarts Legacy and Starfield versus AMD's 7950X3D. The 9950X3D, along with the Ryzen 9 9900X3D, a lower-tier processor with 12 cores clocked up to 5.5GHz, will ship sometime in Q1 2025.

To complement the Ryzen 9 9950X3D and 9900X3D, AMD also announced a new "Fire Range" lineup of chips targeting midrange laptops and ultraportables. Set to launch in the first half of 2025, the series – which includes the Ryzen 9 9850HX, 9955HX, and 9955HX3D – offers 12 to 16 cores clocked at between 5.2GHz and 5.4GHz at the maximum. Notably, the Fire Range chips draw around ~54 W of power, less than half the wattage requirement of the 9950X3D (170 W).

AMD is also making a significant push into the AI-driven PC market with its new Ryzen AI 300 series and Ryzen AI Max series. These chips feature a dedicated neural processing unit (NPU) to accelerate certain AI workloads, like running a text-summarizing language model or Windows 11's AI-powered image editor. The Ryzen AI 300 series, which will come to market in Q1/Q2 2025, packs between 6 and 8 cores clocked at up to 5GHz, and delivers "24-plus-hour" battery life in the best-case scenario.

The Ryzen AI Max series, AMD's flagship offering for Copilot+ PCs, boasts between 6 and 16 cores clocked at up to 5.1GHz, paired with built-in graphics and a new memory interface. AMD claims that Ryzen AI Max chips can achieve leading 3D rendering and AI application performance. SKUs in the series are set to launch beginning Q1/Q2 2025.

In addition, AMD debuted the new Ryzen 200 series of chips, targeting more budget-friendly, "mainstream" devices. The processors – most of which sport NPUs – have between 6 and 8 cores clocked up to 5.2GHz, and are scheduled to launch in Q2 2025.

Handheld PCs like Valve's Steam Deck continue to be a major growth area for AMD. To that end, the chipmaker announced new processors in its Ryzen Z2 series, which is meant for lightweight and gaming-focused form factors. The Ryzen Z2 Go, Ryzen Z2 Extreme, and Ryzen Z2 will be available Q1 2025.

Lastly, AMD revealed its next set of discrete, desktop-bound GPUs: the Radeon RX 9070 XT and Radeon RX 9070. They're based on the company's RDNA 4 architecture, a 4nm architecture that AMD says features improved ray tracing performance, better media encoding quality, and improved AI acceleration. RX 9070 XT and RX 9070 cards will be available from manufacturers including Acer, Asus, Gigabyte, and XFX in Q1 2025.

AMD highlighted its FidelityFX Super Resolution 4.0 upscaling technology, which it says was developed for RDNA 4 hardware. Super Resolution 4.0 leverages AI algorithms to upscale game content to up to 4K resolution with minimal latency, AMD says. In a related development, AMD Adrenalin, AMD's software that lets users manage and tune their AMD hardware, including Radeon graphics cards, has new AI features. Adrenalin can now generate images using a built-in image generation model, leverage a local language model to summarize files like PDFs, and answer AMD-related questions via an AI-powered chatbot interface.

With its ambitious 2025 lineup, AMD is poised to further solidify its position in the market, offering a wide range of solutions for various segments. As the company continues to innovate and push the boundaries of what's possible, it will be exciting to see how these new chips and technologies impact the industry in the coming year.