AMD has responded to reports suggesting that the launch prices of its RX 9070 and RX 9070 XT graphics cards may not be as widely available as initially claimed. The company has denied that the $549 and $599 prices are launch-only, but has not confirmed or denied allegations that only a limited quantity of cards will be sold at these prices.

The controversy began when reviewers and customers noticed that major retailers such as Best Buy and Newegg were selling out of the GPUs at their respective launch prices, with most cards listed at a $100 premium or more. Micro Center, however, appeared to have a better stock situation, with multiple models available at the launch prices. This led to speculation that AMD may be employing a bait-and-switch tactic, where the initial prices are only available for a limited time or in limited quantities.

Swedish retailer Inet.se and UK retailer Overclockers UK reportedly stated that the recommended prices (MSRP) would only apply to a limited number of cards, with prices expected to jump once those quantities are sold through. Even Best Buy's website initially suggested that the launch prices were temporary, describing them as being "on sale."

When asked about the situation, AMD's chief gaming solutions architect, Frank Azor, issued a statement claiming that it is "inaccurate" to suggest that the $549 and $599 prices are launch-only. Azor stated that AMD expects cards to be available from multiple vendors at these prices, excluding region-specific tariffs and taxes, and that more are coming. However, the company did not directly address the concerns about limited quantities or potential price hikes.

Azor also took to Twitter to reassure customers that AMD is working to replenish stock "in the coming days and weeks," and that MSRP pricing will continue to be encouraged beyond the launch date. Despite this, the lack of a clear denial of the bait-and-switch allegations has left some customers and observers feeling uneasy.

The situation highlights the ongoing challenges in the graphics card market, where supply and demand imbalances often lead to price fluctuations and limited availability. As the competition between AMD and Nvidia continues to heat up, it remains to be seen how this situation will impact consumer trust and purchasing decisions.

In related news, AMD's RX 9070 and RX 9070 XT graphics cards have received positive reviews for their performance, with many considering them a viable alternative to Nvidia's offerings. However, the pricing controversy has cast a shadow over the launch, and AMD will need to address these concerns to maintain customer confidence.