Startups Can Save the World, Profitably
Tech startups discuss balancing financial success with social responsibility at Disrupt 2024
Max Carter
Amazon's latest innovation, the Kindle Colorsoft Signature Edition, has hit a snag. The $279.99 e-reader, touted as the company's first color e-reader, has been marred by a yellow, discolored strip at the bottom of the display. The issue has sparked widespread complaints online, dragging down the device's Amazon star rating.
Reddit users have shared images of the defect, which appears most prominently when the Kindle is supposed to be evenly lit and colored like a piece of paper. Some users have exchanged their devices or returned them, while others have reported that customer service reps have assured them a fix is on the way. The discoloration may be correctable with a software update, according to a customer service agent's screenshot.
The Verge's own review unit of the Kindle Colorsoft also exhibits the yellow bar, although reviewer Andrew Liszewski notes that it's more noticeable in pictures than in real life. The issue's prevalence is unclear, but it has already impacted the device's Amazon rating, with many reviewers citing the defect as a major drawback.
Amazon has yet to comment on the issue, leaving users wondering when a fix will be available. In the meantime, the Kindle Colorsoft's yellow screen defect has cast a shadow over the device's launch, highlighting the importance of quality control in the tech industry.
Tech startups discuss balancing financial success with social responsibility at Disrupt 2024
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