Amazon has announced that it will discontinue its app store for Android devices on August 20, 2025, marking the end of its attempt to create an alternative app store ecosystem. The company informed developers that they will no longer be able to submit new apps to the store, and users will no longer have access to the app store on their Android devices.

In addition to shutting down the app store, Amazon will also discontinue its Coins digital currency program, which allowed users to purchase games and apps on the platform. The company has promised to refund any Coins held by users as of August 20.

The app store will, however, remain functional on Amazon's own devices, such as Fire TV and Fire Tablet. This move raises questions about the company's strategy in the mobile app market, particularly given its history of attempting to compete with Google's dominant Play Store.

Amazon's foray into the app store market dates back to 2011, when it launched the store as a way to offer users an alternative to Google's Play Store. The company also attempted to power its failed Fire Phone project through its own app store. Despite its efforts, the app store failed to gain significant traction, and Amazon has been gradually scaling back its support for the platform.

Last year, Amazon announced that it would discontinue support for its app store on Windows, which had offered Android apps since March 5, 2025. The company had originally launched the program for Windows in 2021. The latest move marks a further retreat from Amazon's ambitions in the app store market.

The reasons behind Amazon's decision to discontinue the app store are unclear, and the company has not responded to questions about the move. However, it is likely that the company has decided to focus its resources on more profitable ventures, given the dominance of Google's Play Store in the Android app market.

The shutdown of the app store and Coins program will likely have limited impact on users, given the store's relatively small user base. However, the move marks a significant shift in Amazon's strategy in the mobile app market, and raises questions about the company's future plans in this space.

This story is developing, and we will provide further updates as more information becomes available.