Aderayo Adesokan is the driving force behind Moniepoint's brand and communications strategy, shaping how the company is seen and understood across markets. As the leader of Moniepoint's brand and communications, Adesokan manages external messaging, campaign production, global experiential activations, and corporate brand perception, ensuring consistency in how the company presents itself.

With a diverse background in banking, finance, FMCG, BNPL, insure-tech, and entertainment, Adesokan focuses on crafting narratives that reflect business priorities and connect with key audiences. She works closely with senior leadership to align communication with strategy, ensuring Moniepoint's presence remains clear and trusted as it serves over 10 million businesses and individuals in its ecosystem.

In a recent interview, Adesokan shared her approach to building a brand presence that resonates globally in the competitive tech landscape. According to her, it takes grit, intentionality, and clarity to create storytelling that resonates locally while also being globally recognized. She emphasized the importance of creating value that feels genuine and belongs in people's lives, rather than just building a payment system or financial solutions.

Adesokan's expertise in strategic communications has also attracted investor interest in startups. She believes that crafting a message that shows how a product or service can make a difference and speak to real needs is crucial. She also stressed the importance of aligning the brand's values with those of investors and demonstrating a clear, positive impact.

Storytelling is at the heart of Adesokan's work, and she believes that it's essential to balance the need for compelling narratives with driving measurable business results. She emphasized the importance of data-driven decision-making, ensuring that each story has a purpose and aligns with the company's broader goals.

When asked about the biggest lesson she's learned about shaping a company's public perception, Adesokan emphasized the importance of patience and consistency. She believes that it takes time to knock a narrative into people's heads and that experiences are great, but ensuring the audience can relate to the brand's journey is crucial.

For those starting out in communications, Adesokan advises finding what you're truly good at and building on it. She also emphasized the importance of staying locally relevant while thinking globally and being open to trying new things.

What excites Adesokan most about the future of communications, especially in the African tech space, is seeing products built for local markets grow into global products while still owning their narrative. She believes that there's a lot of potential for African tech to create real solutions for real problems, and she's grateful to be a part of the people shaping that future.

In conclusion, Aderayo Adesokan's expertise in brand and communications strategy has been instrumental in shaping Moniepoint's global presence. Her approach to building a brand that resonates with audiences, driving measurable business results, and creating value that feels genuine and belongs in people's lives is a testament to her skills and dedication to her craft.