In a move that may spark debate about the growing influence of wealth on the restaurant industry, a new subscription-based app called Access has launched in New York City, offering guaranteed reservations at top restaurants for a hefty annual fee. Founded by Evan Felcher and Mattia Ros, the app aims to provide a seamless booking experience for diners while giving restaurants more control over their inventory and a new revenue stream.

The app's cheapest tier, which costs $1,788 per year, includes up to two reservations per month, a concierge service, and curated picks. Higher-tier plans offer more benefits, including priority booking and access to exclusive events. Access has already generated $50,000 in revenue and expects to reach $1 million by the end of next year, with a $500,000 pre-seed investment from PE firm Intium Management and the family office of former Goldman Sachs partner Ron Marks.

Felcher argues that Access is not just a benefit for diners, but also a way for restaurants to regain control over their booking inventory and earn additional income. A portion of the membership fee revenue goes directly to the restaurants, which can use the data collected by Access to better understand their customers. However, the app's credit-based system, which prices bookings dynamically based on factors like popularity and party size, has raised concerns about fairness and exclusivity.

Some critics argue that Access is part of a growing trend of "advantages" that cater to the wealthy, perpetuating a system where those who can afford it get priority access to exclusive experiences. This raises questions about the impact on service quality and fairness for those who are not willing or able to pay top dollar. Others point out that similar services, such as LineLeap, which lets users pay to skip lines at bars and clubs, have been around for some time.

Felcher counters that Access is not just about exclusivity, but about bridging a gap between high-profile restaurants and enthusiastic diners. He believes that the app can provide a frictionless experience for people who want to enjoy the best of what NYC has to offer without having to know the chef or wait in line. However, the app's pricing model and credit system may still be a barrier for many would-be diners.

As the app expands into new markets and explores additional features, such as personalized restaurant services and corporate event planning, it will be interesting to see how it navigates the complex issues surrounding exclusivity and fairness in the dining industry. With its focus on providing a seamless booking experience and generating revenue for restaurants, Access may be able to carve out a niche for itself in the competitive world of restaurant reservations.

For now, Access remains in beta, capping memberships at 3,000 people and requiring prospective subscribers to apply by filling out a questionnaire. As the app continues to grow and evolve, it will be worth watching to see how it addresses the concerns around exclusivity and fairness, and whether it can truly provide a more inclusive and seamless dining experience for all.