In a bid to enhance child safety online, Apple has introduced a new feature in iMessage that prompts kids to report explicit images to Apple or an adult. This innovation builds upon the company's Communication Safety feature, which uses on-device scanning to detect and blur nudity in photos and videos received via Messages, AirDrop, or Contact Poster.

The new feature, currently in testing in Australia with iOS 18.2, allows users to send a report to Apple about any images or videos with nudity. The report will include the offending content, messages sent before and after the image or video, and contact information from both accounts. Apple will then review the report and may take actions such as blocking the user from sending iMessages or reporting to law enforcement.

This move comes as tech giants are increasingly focusing on online child safety. Google recently announced an expansion of on-device scanning of text messages in its Android app, which will include an optional Sensitive Content Warning that blurs images with nudity.

The significance of this development lies in its potential to create a safer online environment for children. Apple's new feature may encourage kids to take a more active role in reporting inappropriate content, while also providing a mechanism for the company to take swift action against offenders.